Wednesday, September 9, 2015

12 Things Truly Confident People Do Differently





Confidence takes many forms, from the arrogance of Floyd Mayweather to the quiet self-assurance of Jane Goodall. True confidence—as opposed to the false confidence people project to mask their insecurities—has a look all its own.
When it comes to confidence, one thing is certain: truly confident people always have the upper hand over the doubtful and the skittish because they inspire others and they make things happen.
“Whether you think you can, or you think you can’t—you’re right."
--Henry Ford
Ford’s notion that your mentality has a powerful effect on your ability to succeed is manifest in the results of a recent study at the University of Melbourne that showed that confident people went on to earn higher wages and get promoted more quickly than anyone else.
Learning to be confident is clearly important, but what is it that truly confident people do that sets them apart from everyone else?
I did some digging to uncover the 12 cardinal habits of truly confident people so that you can incorporate these behaviors into your repertoire.

1. They Get Their Happiness from Within

Happiness is a critical element of confidence, because in order to be confident in what you do, you have to be happy with who you are.
People who brim with confidence derive their sense of pleasure and satisfaction from their own accomplishments, as opposed to what other people think of their accomplishments. They know that no matter what anyone says, you’re never as good or as bad as people say you are.

2. They Don’t Pass Judgment

Confident people don’t pass judgment on others because they know that everyone has something to offer, and they don’t need to take other people down a notch in order to feel good about themselves. Comparing yourself to other people is limiting. Confident people don’t waste time sizing people up and worrying about whether or not they measure up to everyone they meet.

3. They Don’t Say Yes Unless They Really Want To

Research conducted at the University of California in San Francisco shows that the more difficulty that you have saying no, the more likely you are to experience stress, burnout, and even depression. Confident people know that saying no is healthy, and they have the self-esteem to make their nos clear. When it’s time to say no, confident people avoid phrases such as “I don’t think I can” or “I’m not certain.” They say no with confidence because they know that saying no to a new commitment honors their existing commitments and gives them the opportunity to successfully fulfill them.

4. They Listen More than They Speak

People with confidence listen more than they speak because they don’t feel as though they have anything to prove. Confident people know that by actively listening and paying attention to others, they are much more likely to learn and grow. Instead of seeing interactions as opportunities to prove themselves to others, they focus on the interaction itself, because they know that this is a far more enjoyable and productive approach to people.

5. They Speak with Certainty

It’s rare to hear the truly confident utter phrases such as “Um,” “I’m not sure,” and “I think.” Confident people speak assertively because they know that it’s difficult to get people to listen to you if you can’t deliver your ideas with conviction.

6. They Seek Out Small Victories

Confident people like to challenge themselves and compete, even when their efforts yield small victories. Small victories build new androgen receptors in the areas of the brain responsible for reward and motivation. The increase in androgen receptors increases the influence of testosterone, which further increases their confidence and eagerness to tackle future challenges. When you have a series of small victories, the boost in your confidence can last for months.

7. They Exercise

A study conducted at the Eastern Ontario Research Institute found that people who exercised twice a week for 10 weeks felt more competent socially, academically, and athletically. They also rated their body image and self-esteem higher. Best of all, rather than the physical changes in their bodies being responsible for the uptick in confidence, it was the immediate, endorphin-fueled positivity from exercise that made all the difference.

8. They Don’t Seek Attention

People are turned off by those who are desperate for attention. Confident people know that being yourself is much more effective than trying to prove that you’re important. People catch on to your attitude quickly and are more attracted to the right attitude than what, or how many, people you know. Confident people always seem to bring the right attitude.
Confident people are masters of attention diffusion. When they’re receiving attention for an accomplishment, they quickly shift the focus to all the people who worked hard to help get them there. They don’t crave approval or praise because they draw their self-worth from within.

9. They Aren’t Afraid to Be Wrong

Confident people aren’t afraid to be proven wrong. They like putting their opinions out there to see if they hold up because they learn a lot from the times they are wrong and other people learn from them when they’re right. Self-assured people know what they are capable of and don’t treat being wrong as a personal slight.

10. They Stick Their Necks Out

When confident people see an opportunity, they take it. Instead of worrying about what could go wrong, they ask themselves, “What’s stopping me? Why can’t I do that?” and they go for it. Fear doesn’t hold them back because they know that if they never try, they will never succeed.

11. They Celebrate Other People

Insecure people constantly doubt their relevance, and because of this, they try to steal the spotlight and criticize others in order to prove their worth. Confident people, on the other hand, aren’t worried about their relevance because they draw their self-worth from within. Instead of insecurely focusing inward, confident people focus outward, which allows them to see all the wonderful things that other people bring to the table. Praising people for their contributions is a natural result of this.

12. They Aren’t Afraid to Ask for Help

Confident people know that asking other people for help won’t make them seem weak or unintelligent. They know their strengths and weaknesses, and they look to others to fill the gaps. They also know that learning from someone with more expertise is a great way to improve.
Travis Bradberry

Tuesday, September 8, 2015

9 Intangible Assets Dominant Entrepreneurs Possess




Lose your degree. Years of experience can never fully convey your overall worth. There have to be more effective ways to display your value to a potential employer and to the business world at large.
Plain and simple, the resume is old and broken. It hasn’t had a major overhaul in nearly 380 years and it’s time to disrupt how job-seekers and hiring managers find the best candidates to fill positions. Our higher education system is a mess, and online schools continue to challenge the education model. Yet, we still use these same archaic methods for sourcing the right people by only scrutinizing education and years of experience through resumes. Blah!
Conversely, if you're an outlier with ridiculously high talent, unconventional education and little experience (or any combination thereof. For example, a 21-year-old self-taught hacker with no formal education and one year of "job experience."), this broken process makes it even more difficult for you to be discovered.
I’ve been obsessed with studying successful entrepreneurs and found that many have intangible qualities that wouldn’t, or couldn’t, be expressed on a standard resume. In addition, some entrepreneurs even had seemingly negative marks against them (by worldly standards at least) such as dropping out of college, not being able to hold a job, getting fired and unflattering social-media activity.
Here's a list of nine intangible assets that entrepreneurs possess:

1. Ingenuity

You ever hear the saying, being an entrepreneur is like building the bridge as you walk across it? This refers to those entrepreneurs who always answer “yes” when asked if they can do something (even if they have no clue and figure it out as they go). They are the first to volunteer for the seemingly undoable tasks. They do it with confidence, because they believe that they can accomplish anything they put their minds to, even if they have no idea what they are doing.

2. Stubbornness

I’m referring to good stubbornness. These are the “I won’t take no for an answer” people. These people love a challenge and will get back up even if they fall 100 times because they know they are one step closer to getting the result they want. Giving up is not an option.
Here’s a good example:
Kellee Khalil created Lover.ly, a visual search engine and cloud scrapbook for everything wedding-related. According to Business Insider, "One week before Kellee Khalil launched her wedding startup, she received a coffee invitation from a business strategist at a top bridal site. 'We have $70 million to buy competitors just so we can shut them down,' Khalil was told."
Unfazed by the message, and maybe even in spite of it, she has gone on to to build a wedding-site juggernaut where users now view more than 40 million images each month and have “loved and bundled” more than 400 million wedding details.

3. Cool under pressure

This is a tough skill to effectively measure on a person’s resume or LinkedIn profile.
Too many people are brilliant but can’t hang in the real world. They collapse under the first sign of adversity. Others can handle a decent amount of pressure before they crumble, but true A players thrive under pressure. It brings out the best in them. These are the entrepreneurs who seem to pull off the impossible.

4. Their network and peers

It sounds strange, but a person’s peers show a lot about who they are. People typically like to hang around others with the same interests and motivation levels. The saying goes that “you are the sum of five of your closest friends.”
It is the reason Entrepreneur’s Organization is so effective, and partly why LinkedIn exists.

5. Perseverance

Frederick Hutson did four years in the state penitentiary. That alone would dissuade most individuals from even thinking about starting a company, let alone attempt to disrupt an industry as big as the state prison system itself. He has since created a company, called Pigeon.ly, that provides inmates and their families with discounted phone calls and photo sharing.
The company boasts of supporting 2 million minutes per month on phone calls and a quarter-million photo shares. Pigeon.ly was recently accepted into Silicon Valley’s most prestigious accelerator, Y Combinator, and appears to have a very bright future.

6. Vision

Vision is an undeniably key trait for successful entrepreneurs. Sometimes vision can be the result of having such extensive knowledge of an industry, technology or market that the entrepreneur almost seemingly knows what the world wants. Noah Kagan's vision with SumoMe, and its explosive growth is a perfect example. 
The other type of entrepreneurs' vision, that marks greats such as Steve Jobs and Elon Musk, is to bend the world to their vision.

7. Blind optimism

Justin Barr sold his company, Tapit, for $23 million. He was so blindly optimistic that he slept in his office and pulled all-nighters while working his butt off. He explains, “I just felt something, and went for it.” It didn’t matter what anyone else was doing in the space, he built a product he “knew” was going to be successful. He contributes his “blind optimism” towards his company’s success and ultimate acquisition. 

8. Opportunistic

I recently read about the publicity stunt Tucker Max and Ryan Holidaywere able to orchestrate during one of Tucker’s book launches. Long story short, Tucker was denied the opportunity to make a sizable donation to Planned Parenthood, but despite this, he was able to leverage the controversy into millions of new page views, website traffic and tens of thousands of social-media shares.
The pair saw an opportunity, and leveraged it to the hilt.

9. Execution

Career Sushi has more than 10,000 internships available with companies nationwide including Warner Music Group, Billboard, FunnyorDie.com, Gary Sanchez Productions, Lionsgate Entertainment, Michael Stars and Draftfcb. It is the brainchild of Shara Senderoff, a film industry executive and producer who was determined to fix what she saw as a broken process for hiring interns.
Here’s what she had to say in an interview, “My mindset from a very early age has always been 'to figure everything out and no matter what, find a solution.' I was born a problem-solver. I believe my 'find a solution' attitude has allowed me to set an example to those around me. I've learned to execute, execute and execute again and I don't think I'd have become the leader I am today if I didn't approach everything I do with the belief that I can always be better.”
My co-founder and I believe the traditional model of judging a person's professional worth is broken. That is exactly why we created Intangibly, and feel that this is arguably the most important factor. 
I leave you with this great Jobs quote:
Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They're not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can't do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world are the ones who do.

Andrew Medal

Wednesday, September 2, 2015

Stop Saying You Don't Have Time to Start a Business. Make Time With These 6 Tips.





Think of how many amazing business ideas are left on the shelf to collect dust because they are not pursued. Dreams are left to die because their creators assumed that he or she didn’t have the time to start a business. What a horrible excuse.
If you have an idea for a business, go for it. Why? Because if you don’t, you are going to regret it and you might be passing on a truly amazing experience.
“I’ll start it next year.” What if there isn’t a next year?
“I’m not sure if now is the time.” If you don’t do it, someone else will.
“I don’t have the time now.” Make the time.
Here are six tips to help you start a business, even if you have a full-time job or feel like you don’t have the time.

1. Wean yourself off social media.

What did Richard Branson or Mark Cuban have for dinner last night? Who was their #WCW? What #TBT picture did they post this week? You probably aren’t going to find the answers to these questions -- they aren’t glued to social media 24/7 like 99 percent of the population. 
There is nothing wrong with social media, but if you are serious about starting a business, think of how much extra time you could round up if you scaled down your social-media use. You don’t have to quit cold turkey, but less hashtags and more time devoted to bringing your business idea to life will help you realize your dream.

2. Stop watching marathon sessions of TV shows.

I have a confession to make -- I have never watched a single episode ofGame of Thrones. Seriously. I wish I had a dollar for every time I heard someone mention a “Game of Thrones marathon” when asked what their plans were for the evening or weekend.
I know people that constantly talk to me about how they would love to start a business and complain about not having extra time -- the same people that piss away hours every week watching reruns of a TV series they have already seen multiple times. I can’t comprehend that thought process. Cut back on TV binging and watch how much extra time you now have for your business.

3. Organize personal errands.

Everyone has personal errands and responsibilities -- there is no way around them. While you can’t avoid things such as grocery shopping, trips to the bank, shopping and other miscellaneous errands, you can structure them in a way that makes you more efficient.
When you have structure, it eliminates wasted time trying to figure out when to get tasks accomplished. For example, do your grocery shopping early on Tuesday mornings after the gym and hit the post office on Wednesdays on your way home. A very simple, but concrete, personal errand schedule will free up a lot of extra time that was once wasted trying to schedule these little tasks.

4. Wake up early and stay up late.

Anyone can start a business, even those that are currently working a full-time job. Do you currently wake up at 8 a.m. just in time to shower and make it to your job at 9 a.m.? Then wake up at 6 a.m. and work on your business idea for two solid hours.
A full-time job is just an excuse -- if you want it bad enough you will make sacrifices. I hear many people say they can’t find extra time because they have a family and small children. When you get home from work, play with your kids, eat dinner with the family and then switch into business-building mode after you put the little ones to sleep. Nobody said it would be easy, right?

5. Set realistic goals.

It’s important that you set realistic goals for yourself from the very beginning. If you can only dedicate one hour to your business every day, then so be it. Understand that it will take longer, but if you are constantly picking away at small goals that help you reach your main goal, you are going to eventually get there. Start now.
The worst thing you can do is continue to make excuses. Imagine if you said, “I’ll start my business when I have more free time” every day to yourself for six months. You would waste 180 hours that could have been dedicated to your business.

6. Convert "downtime" to "business-development" time.

If you take public transportation to work every day, allocate that time to your business. Instead of playing Candy Crush Saga on your phone while you ride the subway, use that time to complete small tasks related to your business. 
Rather than leaving the office to grab lunch, pack a lunch and eat it at your desk while you work on your business. Even just an extra 30 to 45 minutes per day is valuable time invested in your business dream. Run through your typical day in your head and find downtime that you can convert into a more productive and beneficial block of time.
When you decide to take the plunge and start a business, check out my company’s online-marketing blog for free tips and consider joining myprivate business forum.
What did Richard Branson or Mark Cuban have for dinner last night? Who was their #WCW? What #TBT picture did they post this week? You probably aren’t going to find the answers to these questions -- they aren’t glued to social media 24/7 like 99 percent of the population. 
There is nothing wrong with social media, but if you are serious about starting a business, think of how much extra time you could round up if you scaled down your social-media use. You don’t have to quit cold turkey, but less hashtags and more time devoted to bringing your business idea to life will help you realize your dream.
Jonathan Long

Tuesday, September 1, 2015

Your Secret Mental Weapon: 'Don't Let the Perfect Be the Enemy of the Good'




Tactics are sexy. It’s inspiring and fun to whip out some sweet new technique that will rock your marketing, shake up the industry and blow away the competition. But for most entrepreneurs, business success is not born from tactics. It’s born from those subtle, below-the-surface mental shifts. And shifts take time.entr
Yet, like massive glaciers inching down mountainsides, those business shifts are unstoppable.
The way that you as an entrepreneur or business leader train your mind will make all the difference in your future. You will succeed or fail based on the critical mental shifts that you make. So, take note of one mental shift that's particularly important for producing success: “Don’t let the perfect be the enemy of the good.”
Let me show you how this single idea can become the mental shift that will stop you from floundering and turn you into a successful entrepreneur.

Who first said it?

Where did this idea come from: that "the perfect is the enemy of the good"? We don't know, but similar phrases have been attributed to several philosophers and sages throughout the ages: 
  • Voltaire: “The best is the enemy of the good.”
  • Confucius: "Better a diamond with a flaw than a pebble without."
  • Shakespeare: “Striving to better, oft we mar what's well.”
Recently, contemporary positive psychology author Gretchen Rubin again popularized the aphorism in her book, The Happiness Project.And through the years, various business people and thinkers have expressed the idea without the pithy pointedness of Voltaire or Confucius.

What does it mean?

What does the idea mean? It takes a second glance to let its meaning sink in: The perfect is the enemy of the good.
Trying to make something perfect can actually prevent us from making it just good. Perfection in its elusive glory is like a unicorn. Sure, it sounds great, but who’s actually seen one? I’d rather ride a real horse than wait for an imagined unicorn.
So, if you can’t achieve perfection, don’t sweat it. Go for good instead. Gretchen Rubin described it this way:
Instead of pushing yourself to an impossible ‘perfect,’ and therefore getting nowhere, accept ‘good.’ Many things worth doing are worth doing badly.”
Many high-achieving people are perfectionists. This trait characterizes the world’s prototypical Type As, whose ranks of movers and shakers include many business leaders, entrepreneurs, thought leaders, writers and business owners.
And perfection can be a good thing: After all, that drive can push people to do great things. But it has a dark side, too. The challenge of "perfection" can intimidate people so they don't even try. If perfection is the goal, yet unattainable, what's the point?
In fact, this is the exact point at which we need to remind ourselves that the perfect is the enemy of the good. Instead of idolizing the pinnacle of perfection, be content with something good.

How do you apply it?

Rubin, the Happiness Project author, expressed her quote in the imperative: Don’t let the perfect be the enemy of the good. Hers was a direct way of putting it, forcing us to stop and think about our actions. But, what about you? How can you put the principle into practice in your daily experience? Here are some options:
  • Business Idea: Instead of waiting until you have a complete airtight business plan, simply start your business.
  • Software: Instead of ironing out every last bug, release your beta.
  • Products: Instead of adding every conceivable improvement and feature, ship your product. Release improvements later.
  • Health: Instead of finding the right gym, selecting the right outfit and picking the right workout, just go for a walk.
  • Website: Instead of finding the best server, CMS, theme, appearance and font, just get a landing page up and start selling.
  • Email: Instead of trying to create a well-written and grammatically impeccable email, just get the message out and click “send.”
Perfection is a pipe dream. As Psychology Today explained, “‘perfect’ may exist as a concept,” but it’s not a reality. After all, its definition is entirely subjective. “Achieving perfection” is entirely a judgment call, depending on who’s trying to achieve it and who’s watching.

Satisfaction is better than exhilaration.

We’ve been conditioned to think that the right combination of actions will achieve a flash of exhilaration. When we happen upon the perfectmarketing strategy, we expect a rush of joy. When we discover the best business for us to start, we're flooded with an electric sensation of excitement.
This thrill-seeking mentality is yet another symptom of the good killing the perfect. It’s important to understand that the perfect-being-the-enemy-of-the-good can skew aspects of our daily lives, like those listed above. But the concept can impose even more damage, skewing our expectations even as it cripples our actions. So, try the following moves:
  • Rather than expecting aha moments, prepare yourself for gradual improvement.
  • Rather than risking sudden leaps in ability, skill, or progress, expect marginal improvement over periods of time.
  • Rather than waiting for a rush of exhilaration, expect modest satisfaction over time.
It’s good to condition ourselves for success. We can do this by preparing for it, visioning it, pursuing it, seeking it and wanting it. But we can’t expect our success to explode like the finale in a Fourth of July fireworks display.
Instead, success is more likely to be gradual. It may feel good, but it won't necessarily feel perfect. Success arrives as a sense of satisfaction, not a sudden thrill.

Conclusion

You’re capable of amazing things. But unless you let go of the idea ofperfection, you’ll have a hard time achieving those amazing things.
The pursuit of perfection is noble, but unless we’re willing to settle for "good," we may have to settle for nothing at all.
How can you apply this principle to your daily practice as an entrepreneur?
Neil Patel

Monday, August 31, 2015

7 Habits of Highly-Effective Entrepreneurs




Habits form our lives. They provide a framework on which we build professional success and personal happiness. As a society, we’re fascinated with the habits of others, usually prominent figures – celebrities, political figures, and, of course, famous entrepreneurs.  (Think: Richard Branson, Bill Gates and Mark Zuckerberg, to name just a few.)
My team and I often discuss these founders' routines and how we can emulate them ourselves. Here are the some interesting habits of famous entrepreneurs that can help give you starting points for your own successful daily routines.

1. Minimize low-impact decision-making

To maximize energy and effort for high-impact and creative decisions, entrepreneurs need to minimize as many day-to-day choices as possible. This can be as simple as eating the same breakfast every morning or giving each day of the week a goal-related theme.
Facebook’s Mark Zuckerberg focuses his energy on his most important decisions and completely eliminates a minor decision each of us make every single morning: what to wear today? Mimicking Steve Jobs who wore jeans and the same black turtleneck every day, the founder of Facebook wears the same daily uniform of jeans and a hoodie

2. Don’t take no for an answer.

Image credit: Elon Musk Facebook
While we champion humility, sometimes the only way forward is to ignore the naysayers and have confidence you’re on the brink of success.
Known for refusing to take no for an answer, serial entrepreneur Elon Musk simply doesn’t allow others to tell him something is impossible. He puts himself on a path with forward momentum and creates tunnel vision toward a singular, innovative goal, refusing to allow anyone to deter him.
It has been reported that 90 percent of startups fail and without complete confidence in an idea and the determination to do whatever it takes to succeed, an entrepreneur won’t make it. 

3. Take one step further than everyone else

Image credit: Marissa Mayer Twitter
Entrepreneurs are always characterized as the people willing to take one step further than everyone else. Yahoo CEO Marissa Mayer is the living realization of this and is known for expecting near-perfect results. She once insisted her team test 41 different shades of blue for Google search results. While some find her tenacity and dedication to perfection intimidating and daunting, she has built a career on a commitment to high-quality output and results.

4. Put your customers first.

Image credit: REUTERS | Lucas Jackson
Innovative startups start with the customer as the first priority. Entrepreneurs see a need and fill it, creating a better world for their users.
Twitter was built on the premise of quick worldwide communication, 140 characters at a time. More importantly, Twitter founders Evan Williams, Jack Dorsey, and Biz Stone were more concerned with improving usability and minimizing the infamous Fail Whales than with revenueduring those early, crucial years. As a result, they built a world-changing communication engine in which his users feel like they have ownership.

5. Enthusiastically shift gears.

Image credit: Payal Kadakia Twitter
Many companies fail. That’s a reality. However, persistent entrepreneurs who are willing to try something different end up being the ones that ultimately succeed. Many incredible businesses and services are the second, third or even fourth attempt of an entrepreneur who just flat out refused to give up and instead decided to try something different.
When her first company, Classtivity, struggled to get off the ground, Payal Kadakia realized she was going after the wrong goal and switched gears to create ClassPass. The startup has grown exponentially in its first two years by scheduling hundreds of thousands of fitness classes for its users, all because Kadakia was unafraid of admitting she was headed down a wrong path and willing to turn around to find a better one.

6. Be visible.

Image credit: Richard Branson Twitter
Most entrepreneurs don’t fit the 9 to 5 mold. They work when they want (albeit, more hours than the traditional employee) and work from wherever they’d like. They understand that creative insights require new environments and experiences.
Sir Richard Branson takes this to the next level by being highly visible, not only within his company but also by making himself available to his customers. He experiences Virgin Airlines firsthand, chatting with his employees and customers to get a better feel for how his company is doing. He is constantly out and about meeting new people and finding new ideas. 

7. Stay true to your company culture.

Image credit: ModCloth Website
Startups allow a handful of people the opportunity to create a one-of-a-kind culture. ModCloth founder Susan Gregg Koger started her online retail business at 17 and built her company without any professional experience in the retail world. This led to more creative power stemming from a “scrappy” mentality, a disregard for the direction other large retailers were taking, and, most importantly, a steadfast dedication to a social shopping experience for customers. Rookie status, in essence, helped her team think outside the box.
Years later, with a successful company under her belt, Gregg Koger encourages her team to continue channeling this rookie mentality for innovative customer engagement and company development. She sticks to the culture that consistently drives creativity instead of following in the footsteps of other successful retailers.
Dev Tandon

Thursday, August 27, 2015

How to Nail a Sales Presentation




In their book Start Your Own Business, the staff of Entrepreneur Media Inc. guides you through the critical steps to starting your business, then supports you in surviving the first three years as a business owner. In this edited excerpt, the authors offer some strategies you can use to improve your sales presentations and close more sales.
When your cold calls and follow-up efforts have paid off, and you've made an appointment to visit a prospect in person and make a sales presentation, how can you make sure your presentation’s a success? These steps can help:

Before the presentation

1. Know your customer’s business. Potential clients expect you to know their business, customers, and competition as well as you know your own product or service. Study your customer’s industry. Know its problems and trends. Find out who the company’s biggest competitors are. Some research tools include the company’s annual report, brochures, catalogs, and newsletters; trade publications; chamber of commerce directories; and the internet.
2. Write out your sales presentation. Making a sales presentation isn’t something you do on the fly. Always use a written presentation. The basic structure of any sales presentation includes five key points: building rapport with your prospect, introducing the business topic, asking questions to better understand your prospect’s needs, summarizing your key selling points, and closing the sale. Think about the three major selling points of your product or service. Develop leading questions to probe your customer’s reactions and needs.
3. Make sure you're talking to the right person. This seems elementary, but many salespeople neglect to do it. Then, at the last minute, the buyer wriggles off the hook by saying they need a boss’s, spouse’s, or partner’s approval. When you're setting the appointment, always ask “Are you the one I should be talking to, or are there others who'll be making the buying decision?”

In the customer’s office

1. Build rapport. Before you start discussing business, build rapport with your prospect. To accomplish this, do some homework. Find out if you have a colleague in common. Has the prospect’s company been in the news lately? Are they interested in sports? Get a little insight into the company and the individual so you can make the rapport genuine.
2. Ask questions. Don’t jump into a canned sales spiel. The most effective way to sell is to ask the prospect questions and see where they lead you. (Of course, your questions are carefully structured to elicit the prospect’s needs—ones that your product just happens to be able to fill.)
Ask questions that require more than a yes or no response and that deal with more than just costs, price, procedures, and the technical aspects of the prospect’s business. Most important, ask questions that will reveal the prospect’s motivation to purchase, their problems and needs, and their decision-making processes. Don’t be afraid to ask a client why they feel a certain way. That’s how you’ll get to understand your customers.
3. Take notes. Don’t rely on your memory to remind you of what’s important to your prospect. Ask upfront if it’s all right for you to take notes during your sales presentation. Write down key points you can refer to later during your presentation.
4. Be sure to write down objections. This shows your prospect you're truly listening. In this way, you can specifically answer objections by showing how the customer will benefit from your product or service. It could be, for instance, by saving money, raising productivity, increasing employee motivation, or increasing their company’s name recognition.
5. Learn to listen. Salespeople who do all the talking during a presentation not only bore the prospect but also generally lose the sale. A good rule of thumb is to listen 70 percent of the time and talk 30 percent of the time. Don’t interrupt. It’s tempting to step in and tell the prospect something you think is vitally important. Before you speak, ask yourself if what you’re about to say is really necessary.
When you do speak, focus on asking questions. Pretend you're Barbara Walters interviewing a movie star: Ask questions; then shut up. You can improve your listening skills by taking notes and observing your prospect’s body language, not jumping to conclusions.
6. Answer objections with “feel,” “felt,” and “found.” Don’t argue when a prospect says “I’m not interested,” “I just bought one,” or “I don’t have time right now.” Simply say “I understand how you feel. A lot of my present customers felt the same way. But when they found out how much time they saved by using our product, they were amazed.” Then ask for an appointment. Prospects like to hear about other people who've been in a similar situation.
7. Probe deeper. If a prospect tells you “We’re looking for cost savings and efficiency,” will you immediately tell them how your product meets their need for cost savings and efficiency? A really smart salesperson won’t—they'll ask more questions and probe deeper: “I understand why that's important. Can you give me a specific example?” Asking for more information—and listening to the answers—enables you to better position your product and show you understand the client’s needs.
8. Find the “hot button.” A customer may have a long list of needs, but there's usually one “hot button” that will get the person to buy. The key to the hot button is that it's an emotional, not practical, need—a need for recognition, love, or reinforcement. Suppose you're selling health club memberships. For a prospect who's planning a trip to Hawaii in two months, the hot button is likely to be losing a few pounds and looking good in a bikini. For a prospect who just found out they have high blood pressure, the hot button could be the health benefits of exercise. For a busy young mother, the hot button may be the chance to get away from the kids for a few hours a week and reduce stress.
9. Eliminate objections. When a prospect raises an objection, don’t immediately jump in with a response. Instead, show empathy by saying “Let’s explore your concerns.” Ask for more details about the objection. You need to isolate the true objection so you can handle it. Here are some ways to do that:
          a. Offer a choice. “Is it the delivery time or the financing you're concerned about?”
          b. Get to the heart of the matter. “When you say you want to think about it, what specifically did you want to think about?”
          c. Work toward a solution. Every sale should be a win-win deal, so you may need to compromise to close the deal: “I’ll waive the delivery charge if you agree to the purchase.”
As you get more experience, you’ll become familiar with different objections. Maintain a list of common objections and ways you have successfully dealt with them.
10. Close the sale. There's no magic to closing the sale. If you've followed all the previous steps, all you should have to do is ask for the customer’s order. However, some salespeople make the mistake of simply not asking for the final decision. It’s as if they forget what their goal is!
For some, “closing” sounds too negative. If you’re one of them, try changing your thinking to something more positive, such as “deciding.” As you talk with the customer, build in the close by having fun with it. Say something like “So how many do you want? We have it in a rainbow of colors. Do you want them all?” Make sure to ask them several times in a fun, nonthreatening way; you’re leading them to make the decision.
Entrepreneur Coaching

Wednesday, August 26, 2015

WHAT SUCCESSFUL LEADERS' TO-DO LISTS LOOK LIKE

HAVE YOU EVER WONDERED ABOUT THE TO-DO LISTS OF HIGHLY SUCCESSFUL BUSINESSPEOPLE? HERE, WE GIVE YOU A SNEAK PEEK AT THREE AND THEIR TIPS FOR MAKING THEIR LISTS WORK.
If you’re a list-maker, behold the to-do list and productivity secrets of these business superstars.
Jim Koch

JIM KOCH
FOUNDER, BOSTON BEER COMPANY, BOSTON, MASS.

My day moves fast, and is often dictated by priority items from various internal teams. Each morning I keep myself on track by writing down three to five of my must-do items for the day on a Post-It note. (I used to use a small notepad but when I spilled beer on it, I wiped out a bunch of pages. If I wipe out one Post-it, it’s easy to grab another one.)
These are important, but not necessarily urgent items. Once my day gets going, I keep the list close by as a reminder—it’s easy to let these sit or delay and put them off for another day, but I make it a priority to cross them off my list before the end of each day.
At the beginning of the week, I make sure I don’t have more than five e-mails in my inbox even if it means getting it done Sunday night. I also try to address e-mails as soon as they come in, knowing that the longer it takes to reply, the longer it will take to resolve whatever issue or question is raised. Waiting "until I can get to it" means it will take more, not less, time.
It helps me think, and increase my productivity when I stop and take short breaks during the day. I often turn off my computer screen to escape from email hell. There’s a hardware store close by, so I often go down there to check out the tools or pick up something that I might need at home. Often my dilemma, issue or idea is solved by the time I get back to my desk. And I’ve got a cool new color of duct tape.
Barbara Corcoran

BARBARA CORCORAN
FOUNDER, BARBARA CORCORAN, INC. AND "SHARK TANK" INVESTOR

I organize my list in sections, mostly because of time constraints. First are the calls. A call is something I feel like a want to make or I promised a friend I’d make it. It’s typically two or three calls. I put it upfront because I don’t want to lose sight of it.
Next is the review section, which is quick things. It might short tasks, answering questions like ‘Do you want to do that satellite tour?’ or others. The paperwork related to it is attached to the list, so I can just do a quick review and get it out of the way. I try to get these done within the day, but they’re not listed in any priority.
The third section is the project list. That’s where the gold is. These are the things that will make me money and that will move the business forward. I prioritize those as A, B and C and they vary from working with any one of the companies I’ve invested in on Shark Tank or other things I think are very important. It’s an A on the list if it’s important and there’s only a limited time period to get it done. Even if something is very important, it will move to a B if it doesn’t have to get done today.
Click to expand
The list is always too big. What’s scary is when a list is too small because the means I’ve been busy enough that I haven’t had any time to reflect on anything. The more time you have to reflect, the bigger the list grows, especially in the project area because you start to think of new opportunities you don’t want to lose sight of. And while I’ve tried different online to-do lists, I cannot work off of a to-do list that isn’t written or typed. The delete button will never give you the kicks that crossing off tasks will give you.
Jim McCann

JIM MCCANN
FOUNDER AND CEO, 1-800-FLOWERS.COM, INC. AND AUTHOR OF TALK IS (NOT) CHEAP: THE ART OF CONVERSATION LEADERSHIP

I’ve been a list-maker most of my professional life. I ran a home for teenage boys and started my flower business on the side. The man who was my mentor at St. John’s Home in Queens New York was crazy list-maker. He was extremely buttoned up and most organized person.
I followed his example and used a particular pad that had "Things I Have to Do Today" printed on it. When the Dallas company that made them went bankrupt, I had my assistant track them down and buy four cases of those pads. Now, I use a combination of digital and a note pad.
I have several lists: There’s a "things I have to do today" list, a more general to-do list, a projects list and a long-term ideas list, which are major things we have said it’s important for the company to achieve this year. I jot things down to remember them, but before assigning them to a list, I think about a few things. Does it have to get done today? We have lots of good ideas. Some make it to the projects or the longer-term ideas list.
The team reviews these lists regularly to determine if they’re still good ideas or things that have to get done. If not, we replace them with new ones. Lists help you look at how you’re spending your time. It’s easy to be busy and a lot harder to be effective.
Gwen Moran